Hennamari Asunta

Hennamari Asunta, how did you become a designer?
I studied graphic design at the University of Art and Design Helsinki. I am still interested in studying design, and it is quite possible that I will go back to school for postgraduate studies. The fabrics I have designed for Marimekko – Umi, Pilkku and Nyytti – are my very first print designs. I find the expressive possibilities of fabric print design really fascinating. What interests me in the work of a designer is the search for and creation of alternatives and solutions. There are always many ways to do a certain thing. Designers tackle relatively small issues, but the design processes can be splendidly exciting studies and therefore meaningful.

What is a typical way of working for you?
I have not yet developed a specific working process, but try to be as open as possible to different approaches to design.

Where do you get your ideas for print designs?
My inspirations and thoughts can be very personal. Any starting point is possible.

What's it like to create fabric print designs at Marimekko?
I feel like a very lucky girl to have the chance to design for Marimekko. The collaboration has been a joyful and learning experience.

What are the most important qualities of a designer?
I think it is important to challenge yourself and the task at hand.

Are there any artists or designers whom you regard as a model?
Yes, many! Outside the design world, there are also many people and things that can serve as models in the design process.

What do you dream of for your life?
I dream of seeing and finding. Sometimes my dream is for those to get easier.

If you could choose any place in the world, where would you like to see a fabric designed by you?
I think that seeing a fabric of my design in any use, in any space is going to be exhilarating. I find it interesting to see how my ideas move on.

What is most important in your work?
Love, honesty and being really present in the work process.